Hello Everyone,
As the title suggests, I'm looking for data on the aquarium/fishtank controllers. Specifically, I was looking at a company called "Fishbit" that has a kickstarter campaign for a new controller called simply Fishbit. Here is a link to their explainer video:
http://ift.tt/1xC8fUA
Anyways, I'm looking for data to determine the viability and potential strength of this business long term. Specific data that I would be interested in:
1. Who are all the companies currently making aquarium controllers? Who has plans to release one in the future?
2. What's the market size for devices like these:
- How many hobbyists are in the US? Worldwide?
- How much do they spend on equipment like Fishbit annually?
3. Are there reasons to believe that Fishbit is substantially differentiated from Apex or other competing products? Are they doing anything 'new' or exciting that a much bigger and wealthier competitor could not easily do?
4. How much does product flexibility (i.e. the ability to quickly iterate and test and upgrade) create an advantage for Fishbit over a larger, more slowly moving company, specifically with respect to this industry?
5. Who owns the competitive companies? Are they private equity or venture backed? Are they public entities, are they privately owned?
6. Buying trends over the past 5, 10, 20 years for hobbyists (basically trying to determine if there is momentum quietly building in this space)
7. Is it possible for a company like Fishbit to increase the overall market for aquariums by lowering barriers to entry for potential hobbyists?
I'm also interested in hearing people's thoughts on other data/ideas/angles to consider that I have not mentioned. Literally any and all help to evaluate Fishbit from an investment perspective would be welcomed, including redirecting me to people who would know, or websites with information, or to the appropriate thread (if this is not it).
BIG THANKS!!
As the title suggests, I'm looking for data on the aquarium/fishtank controllers. Specifically, I was looking at a company called "Fishbit" that has a kickstarter campaign for a new controller called simply Fishbit. Here is a link to their explainer video:
http://ift.tt/1xC8fUA
Anyways, I'm looking for data to determine the viability and potential strength of this business long term. Specific data that I would be interested in:
1. Who are all the companies currently making aquarium controllers? Who has plans to release one in the future?
2. What's the market size for devices like these:
- How many hobbyists are in the US? Worldwide?
- How much do they spend on equipment like Fishbit annually?
3. Are there reasons to believe that Fishbit is substantially differentiated from Apex or other competing products? Are they doing anything 'new' or exciting that a much bigger and wealthier competitor could not easily do?
4. How much does product flexibility (i.e. the ability to quickly iterate and test and upgrade) create an advantage for Fishbit over a larger, more slowly moving company, specifically with respect to this industry?
5. Who owns the competitive companies? Are they private equity or venture backed? Are they public entities, are they privately owned?
6. Buying trends over the past 5, 10, 20 years for hobbyists (basically trying to determine if there is momentum quietly building in this space)
7. Is it possible for a company like Fishbit to increase the overall market for aquariums by lowering barriers to entry for potential hobbyists?
I'm also interested in hearing people's thoughts on other data/ideas/angles to consider that I have not mentioned. Literally any and all help to evaluate Fishbit from an investment perspective would be welcomed, including redirecting me to people who would know, or websites with information, or to the appropriate thread (if this is not it).
BIG THANKS!!
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